New product development
Introduction | Coding | Collaboration | New product development | Shifting | Who are my buyers? | Buyer overlap | Loyalty
How do I evaluate the performance of my new products?
This video explains how you can investigate and measure your new product’s performance and course correct where necessary using Nielsen Consumer Panel Services (CPS) data.
Video length: 2 minutes, 49 seconds
Job aid: Trial & repeat analysis
How do I evaluate the source of my new product sales?
This video explains how you can identify the source of your new product sales – whether it’s from new category buyers, category expansion or purchases shifting within the category – using Nielsen Consumer Panel Services (CPS) data.
Video length: 2 minutes, 27 seconds
Job aid: Sourcerer source of volume analysis