Coding
Introduction | Coding | Switching | Cross-purchase | New product development | Customer Segmentations | Assortment & collaboration
What is NielsenIQ coding important for my business?
This video explains why Nielsen coding is important to manufacturers and retailers
(Video length: 2 minutes, 12 seconds)
How does NielsenIQ collect information to code new items?
This video identifies how new items are coded.
Video length: 5 minutes, 11 seconds
How does NielsenIQ code new items?
This video explores the manual and automated processes for new item coding.
Video length: 5 minutes, 50 seconds
What are common coding challenges?
This video identifies three steps to ensure accurate and timely coding.
Video length: 6 minutes, 37 seconds