Why is NielsenIQ coding important for my business?

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

What is item coding?

This video explains why Nielsen coding is important to manufacturers and retailers.

Video length: 2 minutes, 12 seconds

How does NielsenIQ collect information to code new items?

This video identifies how new items are coded.

Video length: 5 minutes, 11 seconds

What are common coding challenges?

This video identifies three steps to ensure accurate and timely coding.

Video length: 6 minutes, 37 seconds