Coverage

Coverage overview

You have questions about coverage. NielsenIQ has the answers. Play this trivia game to see how much you already know about coverage!

What is coverage, anyway?

This video explains what coverage is and how it’s measured. After the video, be sure to access the document on coverage tools.

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What tools can I use to understand my coverage?

What influences NielsenIQ coverage?

This video explains why NielsenIQ’s reported sales might differ from your shipment totals. In addition, you should be able to access and use reporting tools to better understand your coverage.

After the video, be sure to access the document on Coverage Analysis.

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How do I prepare for a Coverage Analysis?

How does your business influence coverage?

This video explains how factors in your own business can influence your coverage.

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How do I access my Coverage Walk and other reports to explore my industry coverage?

How do I use the reports that can help me understand more about my industry coverage?

How do Market Dynamics affect coverage?

This video explains how market dynamics are taken into account when analysing coverage.

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