Non-participating retailers

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

Why do non-participating retailers exist in NielsenIQ markets?

(Video length: 4 minutes, 16 seconds)


How does NielsenIQ estimate sales for non-participating retailers?

(Video length: 5 minutes, 08 seconds)