Retail measurement process
Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade
How NielsenIQ establishes a retail universe
This video explores the steps involved in establishing a retail universe.
Video length: (3 minutes 53 seconds)
How NielsenIQ designs a representative sample of your retail market
This video covers how a representative sample is designed, challenges associated with sample design and how they are addressed in order to provide quality data.
Video length:(2 minutes 32 seconds)
How NielsenIQ collects data
This video explains how data is collected, exploring the two primary data collection methods.
Video length: (1 minute 58 seconds)
How NielsenIQ provides you with a comprehensive view of your retail market
This video explores how data is expanded to the universe, in order to reflect a more comprehensive view of your retail market before it’s provided to you.
Video length: (2 minutes 5 seconds)
Combine RMS & CPS for a total market view
Watch this video to learn how Nielsen’s RMS & CPS datasets work together to create a total market view.
Video length: (3 minutes 28 seconds)
Job aid: Calculations used in the RMS process
View this article for more information about the RMS process: Retail measurement