Sample design

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

What factors influence NielsenIQ sample design?

Learn how Nielsen handles some of the real world factors that impact RMS sample design.

(Video length: 3 minutes, 53 seconds)

What are NielsenIQ’s RMS sampling methods?

This video provides a brief overview of Nielsen’s sampling methods which include stratification, optimal allocation, and ratio estimation.

(Video length: 2 minutes, 16 seconds)

How does NielsenIQ keep data precise and unbiased?

Learn more about what Nielsen is doing to keep our sample data precise and unbiased.

(Video length: 3 minutes, 15 seconds)