Workshop details and fees
Who can attend?
Participants should have basic knowledge of the Category Management Process.
Retailers: Category Managers, Buyers, Merchandising Heads, Shopper Marketing,
Space and Range Planners and their teams.
Manufacturers/Suppliers/ Distributors: Marketing Managers, Brand Managers,
Customer/Trade Marketing Managers, Key Accounts Managers, Category Managers
and their teams.
What’s included?
Comprehensive course materials, case studies and individual certificates.
Fees
800€ + VAT, 2 nd Participant from the same company -10%. Group and combo discounts
apply.
Discount
10% discount for early bird (valid until 2nd of April)
Individual and group discounts apply
For more information and registrations, please contact:
- Aidas Demenius
- Email: aidas.demenius@nielseniq.com
- +370 681 63034, Lithuania
- Antra Vītola-Gerharde
- Email: antra.vitolagerharde@nielseniq.com
- +371 29272227, Latvia
- Kristi Jakobson
- Email: kristi.jakobson@nielseniq.com
- +372 5126491, Estonia
Agenda
Day 1: 09:00 – 12:00 & 14:00 – 17:00
Introduction
- Registration
- Welcome instructions
- Market Trends Overview
Shopper Centric Category Management Review
- Market Trends Overview
- 8 step process recap
- Benefits
Assortment Management Introduction - What is Assortment Management?
- Benefits and challenges
Assortment Management Framework - 4 step framework and strategies
Step 1: Collaborative Trade Partnership - Manufacturers assortment techniques
- Manufacturer’s strategies and shopper inputs
Day 2: 09:00 – 12:00 & 14:00 – 17:00
Day 1 Review
Step 2: Category Management Integration
- Category Management process steps linked to Assortment Management
- How category roles and strategies address better Assortment
Management decisions
Step 3: Data Sources Integration- Shopper facts selection criteria
- Retailer facts selection criteria
- Manufacturer facts selection criteria
Step 4: Assortment Management Process - 7 step process
- Manufacturer facts selection criteria
- Market coverage
- Segments relevance
- Product delisting
- Product addition
- Product validation
- Finalization
- Quantification
Q&A
- Retailer facts selection criteria
- Shopper facts selection criteria
Session facilitator
Jana Volovika – Category Management Consulting Leader for East Europe
Jana has more than 10 years of experience in Retail, with expertise starting in store operations, category management to private label development and brand management.
She is specialized in strategy development and execution; shopper and customer insights as well as sustainability and corporate responsibility topics within current retail setup are among her particular interests.
Jana delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and use of Big Data. She leads Nielsen Category Management Consulting for the EE region.