(Webinar) The roadmap to growth: Using data to drive your retail strategy
We’re excited to introduce The Roadmap to Growth, a new quarterly webinar series focusing on the questions we commonly hear from SMB manufacturers like yourself. Think of it as a 30-minute knowledge-sharing session. Each quarter we will dive into tactics for measuring performance and making informed decisions to address each of the 4 p’s of product, place, promotion, and price.
Watch the first webinar of the series as Kelsey Michel, vice president at NielsenIQ, kicks off the series with an initial focus on product.
In this webinar, you will learn
- How manufacturers use data to benchmark performance metrics against the competition
- Different examples of helpful metrics SMB companies should incorporate into their key performance indicators
- How to turn those data points into meaningful conversations with retailers
- Strategies for developing a road map to growth pursuits