NielsenIQ Insider Event
26 September 2023

The iconic Eiffel Tower, Paris
12:00pm CET – 8:30pm CET


In the ever-evolving landscape of consumer goods, there are three crucial elements that drive success and innovation: growth, data, and consumers. These factors combined, shape the pursuit of sustainable growth. Join NielsenIQ for this exclusive half-day session designed to examine the relationship between growth, data and consumers. ​


The Future of Growth – unleashing potential

The pursuit of growth lies at the heart of every successful brand. With changing consumer preferences requires a fresh perspective to understand the opportunities available to create strategies for growth. Led by Phil Tate, Global Client Director, this session will outline key insights and trends from the global leader’s study to understand to deliver value.

The Future of Consumers

Understanding the full view of consumers is key to growth. With consumers no longer passive recipients of products or services, today’s consumer actively shape growth, influence trends and contribute to brand growth. Led by Emmanuel Fournet, Customer Success Leader this session will look at the changing consumer landscape to better understand how business leaders can anticipate consumer’s ever-changing demands.

Panel session: Pathways to Growth

Bringing together growth, data and consumers this exclusive panel will be moderated by Emilie Darolles, West Europe President, and will be joined by leaders from the technology and FMCG industry. The panel will look to examine how growth strategies lie at the heart of success, how the role of digital and omni will win the new generation of consumers and the role brands place in creating value and positive impact. ​

Main stage speakers

Tracey Massey

Tracey Massey
Chief Operating Officer

Tracey leads NIQ with over 30 years of experience and a successful track record in enhancing and expanding global businesses.

Her philosophy of winning with clearly articulated strategies coupled with the infusion of trust and resources allows her to empower people and nurture highly engaged teams. Prior to joining NielsenIQ, Tracey served as Global President and Chief Executive Officer of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth. Prior to that role, she was Regional President Mars Confectionary Americas, where she successfully led her team through the integration of Mars Chocolate Americas with the Wrigley Co. Americas.

Phil Tate

Phil Tate
Managing Director Global Clients

Phil has over 22 years of working at C-Suite level in major FMCG businesses. Phil has a passion for working at board level turning insight into tangible strategic recommendations that help our partners grow.

Emmanuel Fournet

Emmanuel Fournet
Customer Success Leader

Emmanuel is an expert of the FMCG environment and has been supporting manufacturers and retailers both in France and in the US over the last 18 years. He’s passionate about data and how it can support the FMCG business and help understanding consumer behaviors.

Panel Session
Panel Session

Pathways to Growth

Emilie Darolles

Moderated by:
Emilie Darolles
President West Europe & Key Accounts Lead

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Emilie began her career with Nielsen (now NielsenIQ) China in 2008. Since then, she has held several senior and client-centric positions across different markets in Asia and Europe, among others as Global FMCG Clients Group Leader, Global Client Business Partner, and Sales Operations Lead Markets.  ​

Prior to NielsenIQ, Emilie worked at Kantar Worldpanel in the UK and started her career with Unilever in France.  ​

Emilie is responsible for establishing a growth strategy for our business — centered around solving client challenges and creating substantial value for retailers and brands through innovative product offerings and modern technology that offer the “full view”. ​

Ioana Erhan

Ioana Erhan
Senior Director Western Europe (France, Benelux, Spain) for LinkedIn Marketing Solutions

Ioana joined LinkedIn in June 2019 as a Senior Director, prior to which she has held various positions in organisations such as PricewaterhouseCoopers and Amazon. ​

Throughout her career, Ioana Erhan has developed in-depth expertise in the digital transformation of brands and companies, both in the production of digital content, the monetization of digital audiences, e-commerce and digital advertising. She has had the opportunity to lead multi-functional organizations with different teams and corporate cultures and support them in their digital transformation.   ​

Ioana Erhan is also a lecturer at Sciences Po Paris, in the Master’s degree in Media, Communication and Creative Industries.  ​

Agenda (CET)

1:00 pm


1:30 pm -1:45 pm


1:45 pm – 2:45 pm

The future of growth​

2:45 pm – 3:15 pm


3:15 pm – 4:00 pm

The future of consumer​

4:00 pm – 5:00 pm

Panel discussion : The future of the complete leader in FMCG, with Guest Speakers

5:00 pm – 5:30 pm


5:30 pm – 6:30 pm

Aperitif and networking​

6:30 pm – 8:30 pm

Invite only. Dinner in Madame Brasserie


Participation in the exclusive event is free but RSVP is required.