Nielsen IQ’s 2021 Health and Beauty Innovation Report, an annual compilation and celebration of innovation successes, recognizes brands that offer meaningful category innovation and are representative of key trends observed across health and beauty. Broadly, we considered new innovations that:
- Sell either in-store or online
- Represent a new brand or sub-brand
- Started selling in July 2020 or later
- Reached over $5mm in sales in their first 12 months on the market
For online launches, we considered brands that were new to selling online and experiencing rapid growth (the analysis looks at year one sales and does not include any analysis of the long term potential).
These in-store product launches offered personalized benefits and recorded impressive sales in 2021.
This brand allows consumers to mix up their own fragrances, for a personalized scent. Year-one sales reached $13.6MM.
Walmart Inc. Time and Tru
A range of mix and matchable hair accessories that are designed to accommodate any hairstyle. Year-one sales reached $13.6MM.
L’Oréal Le Color Gloss
The toning gloss lets consumers customize hair color to meet their needs. As a result, year-one sales reached $9MM.
Unilever Find Your Happy Place
Scented bodycare in a variety of fragrances that change with the season. These products were a winner with consumers and year-one sales topped $24.8MM.
Custom-made e-com stars
These e-commerce brands successfully drew in new fans with their personalized products.
Black Girl Sunscreen
Sunscreens specially created for women of color, by women of color. In 2021, sales were up an impressive 296% from the previous year and reached $4.7MM.
Press-on nails in a huge range of colors and styles to suit all tastes and needs. Sales in 2021 reached $10.6MM, growing by 202% from 2020.