Top 10 NIQ insights of 2022
2022 proved to be another year of constant change. Between geopolitical conflict, strained supply chains, inflation, and fears of a recession, consumer priorities have shifted many times. Industry expectations have been turned on their head in many markets, with historically steadfast categories declining while normally sluggish categories trended upward.
Here are the top 10 NIQ insights CPG firms turned to this year to keep a pulse on shifting shopper behavior and chart sound strategies in an uncertain environment.
Looking ahead to 2023, all eyes should be on sustainability. From government regulations, to consumer expectations and the need to respond to climate change, brands and retailers need to get ahead of the demand for real sustainable products and methods of shipping. Learn more in our changing story of sustainability report.