Supplements and Vitamins in 2022
Supplements and vitamins are in a renaissance, with sales across all channels up. There are a few reasons for this growth. First, the COVID-19 pandemic had a major impact on all industries. For health and wellness products, this led to increased sales and more interest in products that could keep consumers healthy. Second, large swaths of consumers have been leaning more into various diets and wellness trends in recent years. Third, the increasing use of online shopping platforms has introduced new consumers to a wide range of products including various supplements and vitamins.
Top Trends in Supplements and Vitamins
With so much money being spent on supplements and vitamins these days, it can be hard to put a finger on where to invest your time and energy. Luckily, some trends are showing stronger opportunities than others. This is particularly true for emerging brands that are more agile.
Here are the top five trends in the supplement and vitamin space:
Use Data to Fuel Your Vitamin and Supplement Growth
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Learn more about our Total Wellness offerings and sign up for a demo to see this attribute data in action. Our team is always here to help you get the data you need when you need it.
As the owner of a small CPG brand, the power to emerge on top of the wellness landscape rests in your hands. Fortunately, our Byzzer platform can help by providing comprehensive reports that help you understand shoppers’ needs and behaviors better. Best of all, we’ll give you actionable insights so that you know what to do next to grow your brand.
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