We’re living in a world of disruption, and it’s becoming harder for consumer packaged goods (CPG) and retail brands to make meaningful connections with consumers. From the rise of new and unlikely competition to changing demographics and global movements stressing social issues, marketers have to plan against a myriad of nuanced cultural events and trends. The COVID-19 pandemic has added a new layer of complexity, disrupting shopping patterns and forcing brands to rethink how they engage consumers across every touchpoint.
Join CPG and Retail industry experts from NielsenIQ, Quotient, and our guest Forrester Research for a lively and insightful on-demand discussion focused on:
- How COVID-19, social unrest and the economic downturn have accelerated consumer’s demand for digitally driven and authentic brand experiences;
- What it takes to build marketing strategies that are resilient to change and effectively boost sales both online and offline; and
- Why brands and retailers must partner in new ways to meet consumers needs today and beyond.