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Multimedia

Holiday shopping in 2021 and today’s consumer behavior outliers

[x] mins read
Multimedia

Holiday shopping in 2021 and today’s consumer behavior outliers

[x] mins read
Retail
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Retail CPG & FMCG Brick and Mortar Consumer Behavior COVID-19 E-commerce Holidays Omnichannel Strategy Omnishopper

While there are inflationary challenges, supply chain disruptions, and labor constraints, this year’s holiday shopping season may be among the biggest opportunities that consumer goods businesses have had in recent memory.

With the emergence, adoption and rise of omnishopping over the past 18 months, how will global consumers be shopping differently this holiday season?

In this discussion, NielsenIQ’s Genevieve Aronson (VP, Global Thought Leadership), Harvey Ma (U.S. SVP of Omni Consumer and Retail performance), and Vaughan Ryan (MD, Asia Pacific e-commerce) covered:

  • How global consumers will likely shop differently this holiday season
  • The omnishopping opportunity for the holiday season
  • The outliers and disruptors to normal consumer behavior.
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