A healthy alternative
NielsenIQ’s Founders Series dives into the many facets of launching a CPG brand. From perfecting the formulation to securing a meeting with a retailer, getting on their shelf, and scaling the business. Each episode will shine a light on the challenges and successes of start-up CPG brands.
In this video, hear from Lindsay Binnie, CPG founder and creator of Binnie’s Coconut Butter, as she discusses the origin of her brand, how she convinced retailers to carry her product, and much more in conversation with Andrew Criezis, NielsenIQ SVP and General Manager.
“Find people that are smarter than you and hang out with them,” Binnie recommends. “There are so many people that have done it before you and you don’t have to necessarily reinvent the wheel, but you want that wheel to be as efficient as possible.”
Learn more from Lindsay’s journey.
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