What will you learn from this webinar?
Our expert panel features Pat Burke, Chief Revenue Officer at Fetch Rewards, Jennifer Brain-Mennes, Media and Communication Executive at Mondelez, and Harvey Ma, Vice President of Omni Consumer and Retail Performance at NielsenIQ as they address some of the CPG industry’s biggest questions including:
- Where are you looking to spot emerging trends?
- Is your customer segmentation modernized — beyond just demo?
- How do you know which product attributes matter most to your consumers?
- Do you understand the impact inflation, supply chain, and sustainability has on your consumers’ buying behavior?
The future of understanding your
consumer
Expert Panel Speakers
Jennifer Brain-Mennes
Sr. Director of Global Media Strategy & Planning, Americas Operations at Mondelez
Jennifer is a media and communications executive focused on consumer strategies and experiences across mature and emerging markets. Jennifer is sought after for her ability to deliver digital creative that drives results and increases customer engagement.
Patrick Burke
Chief Revenue Officer at Fetch Rewards
Pat is an industry veteran of 20-plus years working in various leadership roles. At Fetch Rewards, he leads the business’ CPG and Retail sectors, inclusive of existing and new partners, and identification of new revenue opportunities.
Harvey Ma
Senior Vice President for Omni, Consumer and Retail performance at NielsenIQ
Harvey Ma is a business executive with a background in team leadership across businesses in retail, manufacturing, and more. Harvey brings his 20 years of experience to strategic commentary on omnichannel trends and retail strategy for specific CPG product categories and the industry as a whole.
See the total marketplace for your category
With a comprehensive view of the shopper journey and detailed brand, category, and product details you can easily identify new growth opportunities with NielsenIQ Omnishopper.
