Do shoppers have enough Opportunity to Shop?
In this episode, we investigate why today’s eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get. We ask – Is there enough opportunity for shoppers to shop and as a result, are brands and retailers on the right path to digital success?
The impact of Covid 19 brought about a huge recalibration for today’s global online shoppers – the things that are important to them have changed significantly, escalated by the pandemic. As a result, some very deliberate purchasing decisions are now being made online. and millions of shoppers are now searching for more enhanced information on products to meet their specific needs.
Digital Exposed talks exclusively with Dagan Xavier, the Co-founder and VP of Label Insight the world’s leading metadata and product attribute company, and Dom Ricorda, a product expert at NIQ Brandbank who talk us through the key drivers fueling post-pandemic shopper behaviour, what brands and retailers need to do now to address these changes and unlock shopper engagement, online customer experience and sales conversion.
For more information on the rich media content and product performance solutions discussed in this episode, click here.
In this episode we discuss:
- The key economic drivers fueling post-pandemic shopping behavior
- The things which are now important to inform purchasing decisions
- The disparity between the information shoppers wish to see on a product page versus what they actually get
- What brands retailers need to do next to address the wants and needs of post pandemic shoppers to convert sales
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VP Personalization Label Insight
A proven entrepreneur, leader and expert in the identification, qualification and definition of the nutritional and ingredient content of consumer goods in the UK, US, Australia and New Zealand. Dagan is the Co Founder and former CPO of label Insight and is focused on creating personalised experiences for consumers through the application of granular data and eniched attribution
Dom Ricorda Joined Brandbank in 2012 and spent over a decade in the operations department working on creative product photography and image editing before moving into the Business Development function focussing on visual product content with the main aim of pushing the business forward in terms of visual content service offerings.He now works as a product manager focussing directly on building the right visual content services to suit todays content landscape and ensure NIQ BB stays ahead of the curve
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