Today’s consumers have nearly endless choices in stores, as well as total control over how they evaluate and engage with media and brands.
At the same time, NielsenIQ research has shown following the COVID-19 pandemic that 46% of consumers have become newly constrained and 81% will continue to restructure spending this year.
Brand equity and resonance report
Learn how to win the hearts and minds of today’s consumers.
These changes present CPG brands with a unique opportunity to leverage efficiencies within the evolving marketplace to secure greater market share. But to do this, they will need to emerge from the “battle of the brands” as a leader and win the hearts and minds of consumers.
Read our latest whitepaper to explore the concepts of brand equity and brand resonance, and how the right solutions can help brands attract today’s modern consumers.