Table of contents
Section 1: Consumer profile & commuting segmentation
Vehicle ownership details; Commuting habits, transportation means by occasion; Needs and expectations from vehicles; Needs and expectations from other means of transportation ; Attitudes towards vehicle ownership; Attitudes towards new mobilities (Car sharing, Autonomous driving, Robot taxi)
Section 2: Buying process & purchase journey
Purchase intention; Shifts towards used or new vehicle; Shortlist of model segments; Prospect Engine Types—Deep Dive EV; Touchpoints and Sources of information
Section 3: Maintenance behavioral patterns
Selection criteria of point of M/R; Reasons for selection and reasons for leaving each point of M/R; Selection of channel by type of M/R; Expectations from point of M/R; Satisfaction level from point of M/R; Sources of information around maintenance and repair; Intention and attitude toward the Connected After SalesSelection criteria of point of M/R
Section 4: Channels preference and expectations from the point of sales
Financing options (cash, loan, leasing); Preference of private leasing and subscription model; Role of equipment and accessories; Potentiality of equipment on demand; Importance of connected driving
- Client business related areas
- Sales
- Commercial
- Marketing
- After sales
- China
- Germany
- India
- Russia
- South Korea
- Thailand
- Turkey
- UAE
- UK
- USA
Representative sample of
- general adult population to understanding the mobility and buying behavior
- Passenger Car Drivers, depending on country, to understand the maintenance patterns
- Special Target Audiences (E.g. Car Sharing Users, EV Buyers / Intenders) are covered upon request
CAWI, excluding INDIA where mixed mode will in place
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