Using shopper data to sell when everything has changed

In the last year, there have been many changes in consumers’ lives, driving shifts in supply and demand for manufacturers. These shifting consumer behaviors are disrupting both overall sales and existing brand loyalty. 

Today’s constrained, unpredictable shoppers have forced manufacturers to move away from traditional shopper research methods that take as much as 3-4 months to be realized, and shift focus to understanding the economic pressures influencing shoppers and how these variables impact shopper behavior. 

In this whitepaper, we’ll share exclusive NielsenIQ insight into shopper behavior changes, what those changes mean for FMCG brands, and how leaders can adapt to stay competitive.  

If you’d like to learn more about how to gain insights that can be used immediately to adjust product merchandising in store, in a way that resonates with shoppers where they are today, we welcome you to download our new whitepaper below!