A syndicated study that offers unique guidance on how a category performs relative to other categories

Ever wondered how customers shop for the category of products your business sells? Do they plan for it in advance or buy it on a whim? Do they think about your category when they’re at work, or when they’re relaxing at home? Do they go to a particular store or type of retailer to buy it, or do they purchase it online?

We have the answers.

The Category Fundamentals Syndicated Study for Greece will tell you how shoppers plan, choose a place, and purchase products in your category.

Table of contents

Understand the entire path to purchase

Discover how customers shop for your category – from first awareness to post-purchase – with our in-depth look at the shopper journey. Learn what influences customers along each step of the path, how easy it is for them to find your products, how much thought goes into their purchase decisions, which channels they use most often and more.

Find answers to your questions

As a retailer, find out the best categories to stock for your target audience, “hot spots” in your store and the categories to add for attracting your target audience. As a manufacturer, understand how shoppers think while shopping for your category and find out how to increase your products’ penetration in the market.