A study that shares unique guidance on how to create consumer-oriented marketing plans
The NielsenIQ Omnibus syndicated study explores a fast, flexible and affordable way to allow clients to share setup and fieldwork costs. We tailor questions for each client and deliver actionable insights that can be projected to the population in 6 different cities.
Our quick-check syndicated study that has clients’ share setup and fieldwork cost, and tailored questions for each client. Using stratified random sampling, resultant data can be projected to the population in 6 cities covered.
In Omnibus, client can obtain various and customized information needed, such as:
Product Penetration & Market Opportunity Studies provide industry-leading insights that help you measure and grow your business. You can see which product categories are growing the fastest and where there are opportunities for new product development.
Profile of Consumer on Respective Products
Find out the complete profile of your customers for each product, including demographics, income, and occupation. You can see which sectors your product grows and where the opportunity is for your product.
Set up a brand funnel to track purchase consideration, brand awareness, and brand loyalty over time. This will help you see how your marketing efforts are affecting key measures of success.
Usage & Purchase Habit
Find out the consumer behaviour on purchasing and consuming your product, including source of awareness, purchase channel and consumption frequency. This means no more guesswork when it comes to targeting your marketing efforts.
- Market Structure, Usage & Purchase Behavior
- Brand Performance & Brand Shares
- Brand & Advertising Awareness
- Brand Positioning, Strength & Weakness Analysis
- Other customized analysis based on objective
- Greater Jakarta
2,000 respondents, men and women, 15-65 years old
Self-filled survey from 2,000 respondents across Medan Greater Jakarta Semarang Bandung Surabaya Makassar with tailored questions for each client from different age groups, gender and socioeconomic status.
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With NielsenIQ’s Syndicated Studies & Research, you get the most in-depth, reliable data that truly makes a difference for your business. Get the right data in your hands.