A CPG Starter Guide for Emerging Brands
In this eBook, we’ll share some of the most impactful articles and takeaways from 2022. This includes content from the basics of the CPG industry to more complex issues faced by emerging brands.
You can think of this as both a “Year in Review” and a “CPG Starter Guide” to help you better understand the markets and how you can navigate the choppy waters going into 2023.
In this eBook, we’ll look at:
- The difference between “FMCG” and “CPG”
- POS data vs panel data
- How to successfully launch new products
- Defending shelf space
- Supply chain management
- The factors affecting demand