A CPG Starter Guide for Emerging Brands
In this eBook, we’ll share some of the most impactful articles and takeaways from 2022. This includes content from the basics of the CPG industry to more complex issues faced by emerging brands.
You can think of this as both a “Year in Review” and a “CPG Starter Guide” to help you better understand the markets and how you can navigate the choppy waters going into 2023.
In this eBook, we’ll look at:
- The difference between “FMCG” and “CPG”
- POS data vs panel data
- How to successfully launch new products
- Defending shelf space
- Supply chain management
- The factors affecting demand
Better Plan for 2023 with NIQ
Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data.
With Byzzer™ powered by NIQ’s reporting solutions, you can have all the data you need at your fingertips. Byzzer™ provides breakdowns of a wide range of attributes and markets in easy-to-digest reports. Best of all, we’ll show you how to leverage this information for your action plan.
Interested in more valuable insights like these?
