What was once a slow, steady migration to online shopping has transformed into an astonishing technological surge. We have now entered the digital-first age where the e-commerce channel is taking center stage.
In this report, NielsenIQ BrandBank examines where FMCG businesses are investing and innovating in the digital space and how shopper priorities are shifting. Download the report to learn more about the enablers and barriers that will create the conditions for these investments to flourish—or simply fall by the wayside.
Unleash your omnichannel potential
The future of commerce is about putting rich, complete and trusted content into the hands of shoppers. Those brands and retailers that provide the relevant content at key touchpoints will win shopper trust and come out on top.