The future of personalization in beauty


The future of personalization in beauty

Personalization is a growing trend in beauty.

It lets consumers express themselves, be part of product creation, and add their personal touch on what they are buying. It speaks to the needs of inclusion and convenience, while still maintaining expertise and consultation. Consumers are taking a more proactive role on product development and have shown they are willing to pay more for personalization. ​How brands choose to approach the personalization trend is entirely up to them!

Learn more about personalization in beauty by downloading our report today.

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Meet the expert

Anna Mayo 

VP, NielsenIQ Beauty Vertical 

As a Vice President for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.  

Throughout her 9 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical,  serving as an industry expert and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently.  

Anna has a Master’s in Business from the University of Connecticut and resides in Connecticut with her husband and two children.  

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