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Report

DTC Brands: Revisiting an online-first strategy for the Omni evolution

[x] mins read
Report

DTC Brands: Revisiting an online-first strategy for the Omni evolution

[x] mins read
Health & Wellness
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Beauty Beauty Retail Trends

Direct to consumer (DTC) brands have had a notable impact on beauty & personal care, setting trends like clean, personalization, and active brand discovery. Now, an influx of DTC brands, originally sold only online, are selling in-store after facing unique challenges.

Can a brand survive by only being online?

Learn more about DTC Brands in beauty by downloading our full report (21 slides) and webinar (17 min) today.

View the preview report

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Meet the experts

Anna Mayo

VP, NielsenIQ Beauty Vertical 

As a Vice President for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.   

Liz Reaney

Director, NielsenIQ Beauty Vertical 

Liz recently joined NielsenIQ as the Client Director for the Beauty Vertical. In this role she is responsible for developing and executing a growth strategy and sales plan for new client acquisition, building key industry relationships with C-suite level executives and identifying new opportunities for beauty industry partnerships.  

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