The shopping landscape evolved significantly with COVID-19 when online shopping became the new shopping destination. Fast forward to today when people are no longer living a restricted life.
In fact, 99% of shoppers in Asia are back to shopping in physical stores.
As Asian shoppers evolve and the shopping landscape continues to shift, brands need to understand the different shopper personas emerging today in order to create effective conversations.
Download NIQ’s exclusive shopper webinar to understand:
- How the shopping landscape has evolved
- The emerging shopping mindsets and behaviors
- How to win with Shopper Personas in Asia?