How the LGBTQIA+ community shops for beauty and personal care

The LGBTQIA+ community is an umbrella community, encompassing people from a variety of backgrounds.    

Scope 

This analysis utilized NieslenIQ survey data to segment the LGBTQIA+ community members and allies

Table of contents 

US census data 

• Identification percentages
• COVID-19 impact

The LGBTQIA+ consumer

• Dollar spend on beauty and personal care of LGBTQIA+ community members and allies
• Category level dollar spend and opportunities
• Dollar spend on beauty and personal care by sexual orientation

Industry influence

• Ally beauty brands
• 2023 controversy in the news
• Spotlight on LGBTQIA+ owned brands
• Social media influencers  

Report benefits  

This report provides insights into the LGBTQIA+ community beauty trends and commentary on how to best support the community. 

When you purchase this report, you will also receive the prior year’s report