Taking advantage

The world stands still on Super Bowl Sunday — well, the US does at least.

In February 2022 for Super Bowl LVI, according to Nielsen data over two-thirds of Americans tuned in to the game, with 208 million engaged with the football in some way. In fact, over 90% of those using a TV screen on the day were tuned into the game. ​

Download NielsenIQ Brandbank’s latest report to prepare your brand for this massive retail occasion. In our report, you’ll learn:

• What consumers eat during the game
• Tips for how to manage omnichannel
• Case studies you can learn from
• And more!