This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this July 2023 issue, CGA surveyed 749 consumers (aged 18+) between 14th – 22nd July. These consumers were situated across all Italian regions and must typically visit On Premise venues at least once within a 3-month period.
This issue touches on habits and behaviour within the On Premise whilst on holiday.
Download the free report now.