Improve the shopper experience and increase sales conversion
As e-commerce adoption accelerates and shoppers buy more online, new paths to purchase including mobile and social commerce are expanding — and complicating — the omnichannel retail space.
This expansion is causing friction for shoppers. It’s also challenging for brands to manage their product data — data quality and consistency across all channels can be compromised, leading to missing or out of date product information on different channels.
This has created the multichannel minefield. Many shoppers are not satisfied with inconsistent or incomplete product information across multiple channels, and brands and retailers have an impact on this.
Download the report to learn:
- What’s driving e-commerce expansion and what it means for you and your shoppers.
- How the multichannel minefield is currently navigated and what the impacts are.
- Tips from our industry experts on how to overcome the multichannel minefield to improve the e-commerce experience.