The Sustainable beauty report

Consumers are shifting their priorities beyond just clean beauty to sustainable beauty. Shoppers are more aware of their environmental impact and are looking for beauty products that help them make more sustainable choices. 

Scope 

In order to analyze the sustainability trend, we utilized Label Insights data to measure sustainable product attributes. We also incorporated NielsenIQ survey and segmentation data. 

Table of contents 

Today’s sustainable consumer

• Macro drivers of sustainable choices 
• Survey data on consumer sentiment on sustainability 

The green divide  

• NielsenIQ segmentation data based on consumer behavior and attitude around sustainability

Beauty evolves sustainably 

• What is sustainable beauty
• The evolution of sustainable beauty
• Sustainable beauty dollar sales and trend
• Retailers influence on sustainable beauty

The science backed beauty movement

• The social media influence
• Brands who are more science focused
• Clean beauty and sustainability

Report benefits  

This report provides insight into consumer sentiment around sustainability as well as a deeper look into the sustainability trend in the beauty category.