The intersection of beauty and wellness


The intersection of beauty and wellness

The intersection of beauty and wellness 

The mindset has shifted to be not just about looking great, but feeling great as well. And wellness focused shoppers are looking for ways that they can adjust their habits and the products that they buy to contribute towards these goals.

As consumers continue to look for wellness focused products across categories, it opens up opportunities for beauty brands to re-think how they are positioning themselves, and to experiment in new categories where their credentials could naturally extend.


This analysis has defined the following categories as “wellness”

  • Personal health
  • Supplements
  • Functional beverages and drinkable supplements
  • Candles and fragrance oils

Table of contents 

  • The health and wellness landscape
  • The beauty and wellness total market size and trend
  • Consumers evolving need states
  • Product attributes driving the wellness trends
  • Beauty and wellness channel dynamics
  • Beauty and wellness across generations
  • Beauty and wellness brands that are winning in this space
  • The social media influence on the category

Report benefits  

This report provides insights on how wellness is contributing to a natural expansion of the beauty category and dives into the key trends influencing this expansion.

View the preview report

Meet the expert

Anna Mayo

VP, NielsenIQ Beauty Vertical 

As a Vice President for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.   

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