Alternative data for financial services

NIQ alternative data provides hedge funds, investment banks, asset managers, private equity investors and venture capitalists with a complete and actionable understanding of the evolving global, omnichannel consumer.

NielsenIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior.

A complete view of global consumer behavior

As the leading provider of global retail measurement data, NIQ produces a full view of consumer behavior, with operations in 90+ markets, covering more than 90% of the world’s population, making NIQ the largest global source for alternative data.

Whether through data feed, desktop or syndicated reports; NielsenIQ’s connected insights, and predictive analytics help you understand what’s happening now, what’s happening next, and how to best act on this knowledge.

Get unparalleled global reach with our US+Pan European ecommerce data. Use transactional e-commerce data together with our retail measurement data to get a complete omnichannel view of the market.

Get the Full View with NIQ

From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.

Investment / Asset Management

Validate Growth Projections.

With 3+ years of available data updated every week, historical performance trends can inform future growth trajectory so you’re betting on a winning horse.

Uncover Emerging Trends

Whether it’s category disruptors like spiked seltzers or ingredient trends like sugar-substitutes, discover the next CPG disruptors earlier and the brands leading the charge. Flexible reporting can highlight product groups, brands or specific attributes so you can tailor the insights to match your investment needs.

Unparalleled Data Coverage

NIQ covers 90+ countries with granular insights that help you to develop earnings predictions, sales forecast and qualitative consumer trends analysis.
Private Equity / Venture Capital

Considering the options for your next CPG investment?

From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.

Size the Total Market

Delivering the industry’s most holistic CPG sales coverage spanning in-store and online to quantify market shares and opportunities.

Sourcing

Finding new/emerging categories and companies

Diligence

Deep dive into a specific manufacturer or brand
Hedge Funds

More than just CPG

Public company coverage for CPG, Streaming, EV’s, Travel and more

Intra-Quarter Reads

Tracking Point-of-Sale data to analyze and obtain an intra-quarter read on company performance

Worldwide Coverage

US and European Coverage, with South America, Asia/Pac and Africa covering more than 90% of the world’s population, making NIQ the largest global source for alternative data.

Access our 2023 Consumer Outlook Report

A complete and actionable understanding of the evolving global, omnichannel consumer.

Ecommerce

Ecommerce insights and reporting

NIQ is an industry leader in ecommerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage A.I. and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.

Retail Measurement

Retail measurement sales data

Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.

Consumer Panel

Consumer household
panels

Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.