BASES Demand & Shopper Solutions
Bringing together advanced analytical models and comprehensive consulting to help clients understand consumer & shopper motivations and unmet needs, and build successful category, portfolio, and brand strategies to win in a rapidly changing market.
BASES Demand Solutions
Uncover consumer motivations to meet consumer needs
Do you know…
What really matters in the category?
- What is the hierarchy of emotional, functional, brand image, and price drivers?
- What roles do drivers play in consumer decisions?
- What are the routes for activation of these consumer drivers?
Do my brands have a right to win?
- How well do my brands deliver on the benefits that matter to consumers?
- What are the strengths & gaps vs. competition?
- How does the brand fit in key consumption occasions?
- How effective is the packaging vs. competition in driving brand equity?
Where to focus for future growth?
- What are the unmet needs for incremental brand growth?
- What benefits show the most future potential?
- Can your brand stretch in new categories?
- How well does innovation compare to current brand equity?
BASES Shopper Solutions
Understand the path-to-purchase journey of the omnishopper
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