BASES
Financial Services
Maximize your return on financial innovation
Customers expect the same high standards of tech experiences as they interact with financial products.
We are already observing many organizations providing easier access to services through mobile apps and personalized interactions, but there is more to come…
Innovation has never been more important to stay ahead of competition
Success of Financial propositions
Explore
Competitive financial strategy & innovation whitespaces
- Whitespace identification
- Early ideation prioritization
- Customer audience identification & profiling
- Uncover brand’s true implicit identity and fit between brands
Evaluate
Positioning evaluation & potential
- Bundle development & feature prioritization
- Financial ideas screening
- Concept & message development
- Concept testing and benchmarking potential
Execute
Optimize communication & portfolio management
- Forecasting downloads/account openings
- Advertising & asset refinement
- Portfolio optimization
- Credit cards design optimization
Success of Financial propositions boils down to:
Financial service areas of customer insights
Our solutions
Why BASES?
01
Global & local expertise
Real, first-time-right reliable customer data with integrity, security and confidentiality.
Global and local innovation expert teams.
02
Agile tools
Our “quick” digital solutions are now used more commonly than their analog equivalent.
Digital + Experts = Fast & Trusted Insights.
03
Modern methods
5-10% of revenue goes toward R&D
Over 20 neuroscience PhDs
Major investments in AI and Machine Learning.
Thought Leadership
Listen now our Podcast episode
Podcast: Drivers of mobile payment choice
Visit and learn more about the Analysis
Article: What four leading markets teach us about changing mobile payment app preferences
Download the full report now
Report: Drivers of mobile payment choice
Global learnings
U.S., Germany, India, Brazil
Want to learn more?
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