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BASES Games

Insights powered by gamers​

Contact a Gaming expert today
Our mission
Our mission

At BASES Games we are gamers. We uncover gamer driven-insights across your entire lifecycle to answer business questions, impact success performance, and provide an understanding of your audience and your competition.

■ Gamer-centric expertise

■ 100% focus on the video game industry

■ A team built of gamers

■ Thought-leadership, consulting, and innovation

■ Partners, rather than providers

■ Actionable insights, rather than data

■ Global capabilities and infrastructure

■ Local teams with local experts

■ Agile services and platforms

Gamers are at the core of what we do. All of our research is based on feedback shared by real gamers which we translate into actionable insights. BASES Games understands how to target, influence, and engage gaming behavior. We are gamers.

Who we are
Who we are

One stop shop

All your research needs with one point of contact; synergies and continuity across projects. Wealth of experience with consumer behavior and overstatement patterns, gaming and mobile experience, a complete view of the industry.

Global presence

International team with games research experience in over 45 countries. Common research “currency” and methodology across markets; a deep understanding of cultural impact.

Highly experienced and dedicated team

Passionate team that specializes in gamers, understands gamers, and are gamers. A team of consultants that provide robust methodological expertise and client-specific tailored solutions.

Deep company commitment across the gaming category

Dedication to investing in R&D for improved depth of research and refined category knowledge.

Strong experience with key partnerships

Wide variety of games research experience, including gamer/segment profiling, landscape analysis, concept testing, drivers of engagement and purchase, brand / IP health evaluations, and price & portfolio optimization.

Extensive IP and Brand management experience

Within the video game industry, in addition to other brand-driven categories (entertainment, electronics, CPG, durable goods, alc-bev, etc.)

Report

The 3E Process
The 3E Process

Explore

Market, Category & Audience Exploration

■ Foundational Learning
■ Early Ideation Prioritization
■ Whitespace Identification
■ Audience Identification & Profiling

Evaluate

Positioning Evaluation & Potential

■ Concept & Message Development
■ Feature & Content Prioritization
■ Market Sizing, Game Monetization & Volumetric Potential
■ Design Optimization

Execute

Brand, IP & Portfolio Management

■ IP & Audience Activation
■ Advertising & Asset Optimization
■ Brand Health & Perceptions
■ Portfolio Engagement
■ Post-Launch Evaluation

BASES solutions
BASES solutions
  • IP Activator

    Predictive, standard assessment framework to easily and quickly measure brand and IP performance

    ■ Leverage our unique Discover-Match-Optimize framework to inform decision making across your licensing & IP funnel
    ■ Make educated, confident decisions on your IP and licensing opportunities, based on real consumer data

    Click here to learn more >>>

  • BASES Ad Practice

    Includes Ad Optimizer, Brand Essence, Strategy Optimizer

    EEG-powered insights across the communication journey:
    ■ Evaluate the potential of and optimize your ad campaigns
    ■ Understand your brand’s implicit identity vs. competition to set direction for messaging and positioning
    ■ Uncover deep, non-conscious response to ad strategy or brand positioning/manifesto ideas

  • BASES Concept Optimizer

    Idea co-creation with consumers, powered by machine learning algorithms

    Reliably test thousands of potential combinations to narrow down to the most preferred elements that define your idea

  • BASES Quick Suite

    Ensure your product exceeds expectations with:

    ■ BASES Quick Question: Ad-hoc pulse checks, inexpensively, as fast as overnight

    ■ BASES Quick Screen Prioritizing your ideas, features, messages & more

    ■ BASES Quick Predict Action-oriented testing to improve the potential of your concept

  • BASES Discrete Choice Solutions

    Includes Line & Price Optimizer, Variety Rank & Sort, Custom

    Predictive choice-based insights creating clear paths to growth
    ■ Explore and evaluate impact of future market scenarios on your brands through our predictive market simulation tool
    ■ Determine optimal combinations to maximize preference and prioritize variety/feature sets of up to 100 items

Want to learn more?

Our team is here to help as you develop your gaming business.

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