BASES
We’re more than innovation
With innovation, renovation, strategy, and go-to-market optimization, BASES is your partner in brand success.
01
Identify innovation/ renovation opportunities
How can brands identify strategies to drive growth?
Identify opportunities to strengthen brands via new product launches
Consider enhancements to current in-market offerings with positioning, creative, or formula changes.
Identify blue sky opportunities for category-growth
02
Explore & refine opportunities
How do I optimize and prioritize initiatives?
Optimize innovations/renovations from creation to final launch assets
Screen ideas, concepts, creative or pack designs
Quantify opportunity size
Evaluate and refine product performance/efficacy
03
Scenario plan and optimize all go-to-market levers
How do I best activate my strategy?
Simulate size of prize
Assess brand and category impact
Optimize pack design, advertising, and creative
Refine pricing and assortment strategy
Determine ideal path to purchase (incl. E-Comm).
04
Track performance & course correct
How do I measure what matters post-implementation?
Evaluate how initiatives
deliver against targets
Measure KPIs and identify drivers of results
Leverage tracking and simulation to course correct
Build strategic insights and best practices out of historical data repositories
Bring clarity and confidence to the development process
Adapting to an ever-changing world
The news is filled with headlines about inflation, supply chain and other external hurdles that complicate reaching your most valued customers. Pivot through these unpredictable times to realize the best outcomes for your brand — no matter the industry.
- Copy testing to maximize ad efficiency
- Restage solutions to help explore commercial innovations
- Line & Price to help optimize price changes
- Restaurant menu optimization to increase traffic, manage ingredient shortages
- Packaging design to maximize awareness
- Volume forecasting to maximize ROI with constrained marketing budgets
- Product testing to ensure consumer acceptance of reformulations
Want to learn more?
Leverage the power of BASES for your brand.