BASES Optimizer
Use consumer AI to identify better ideas, faster
Powerful AI technology
Narrow millions of possible ideas to the highest potential 6-12 fully formed propositions ready for measurement. All while gaining insight into the top performing themes out of the many possibilities.
Consumer understanding
Learn about the consumers whose preferences formed each top proposition, and what other alternatives they are open to. Ensure that your target group objectives are met and discover potential to appeal to new consumer bases.
Dynamic input exploration
Be an agile decision-maker with substitutable elements at the ready if best-laid plans change, while also learning more about your overall inputs.
Continued learnings
Measure emerging top propositions against each other, competition, or the BASES database to provide additional guidance on proposition prioritization.
Design your space
Fuel your inputs with insights from nearly anywhere (e.x. product reviews, R&D teams, consumer tends) and let BASES Optimizer synergize your data sources.
Optimize
Consumers are screened and profiled. They make simple choices between holistic offerings, designing their preferred combinations. The AI does the heavy lifting in real-time by narrowing down millions of possibilities to your top holistic propositions.
Get answers
In as little as two weeks, you’ll be equipped with fully formed offerings ready for BASES-connected measurement. Move forward confidently, knowing you’ve identified the best possible holistic propositions from your space.
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