Sign of the Times
Optimizing for growth
in a new world of worth
Thought Leadership by NIQ BASES
#OptimizingGrowth
As economic challenges shift us to a new world of worth, we examine
price and value, innovation vitality, and the levers businesses can pull to
thrive in a changing economic landscape.
Bookmark and visit us throughout 2023Q2 for our latest insights.
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Article: Sign of the times: Optimizing for CPG growth in a new world of worth
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Is your business growing the right way?
There’s an art and a science to optimizing the right price, pack, and portfolio mix – even more so in a volatile economic environment.
Is the price (pack architecture) right?
The art and science of portfolio optimization
Download key insights from the latest NIQ BASES R&D study to see the impact of consumers’ inflationary mindsets on price sensitivity, shopping behaviors, and the meaning of value in our new world of worth.
Do price increases become riskier when consumer behaviors adapt to an inflationary mindset?
How does consumer shopping behavior change when inflation is top of mind?
At what point do price increases become less-effective levers for growth?
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Webinar On Demand:
“The Innovator’s Guide to Vitality“
Urban legend would have us believe that 95% of all innovations fail. But is that statistic true? And what defines “success” or “failure,” anyway?
Webinar On Demand:
“The Innovator’s Guide to Pricing Under Inflationary Pressure”
What impact does inflationary pressure have on shoppers?
Does it make them more price sensitive?
Optimizing for growth in a new world of worth
Podcast
Listen to our podcast
Innovation Vitality: Is the payoff worth the pursuit?
Join us for an insightful conversation as we debunk the popular urban legend that 95% of all innovations fail.
In this episode, we’ll shed light on the attainability of innovation vitality, with the help of a new report from the BASES Innovation Measurement team and the expertise of three long-term BASES leaders: Managing Director Ramon Melgarejo, former President and current Strategic Advisor Joe Willke, and Global Lead of Innovation Measurement, Mike Jones.
Learn why “success” and “failure” don’t go far enough to describe innovation endurance, and how businesses can work to improve their own vitality rankings.
> Talk to one of our experts to explore and optimize
a full range of options across your brands
> Maximize your incremental growth
> Turn consumer data into market reality
> Strategize share potential and incrementality for your brand
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