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NielsenIQ Beauty and Personal Care hub
Gain a competitive edge with consumer trends and CPG market research.
NielsenIQ product suite provides robust analytics to meet the beauty, personal care and healthcare needs of manufacturers, retailers, brand behemoths and start-ups. Our insights are as broad in scope as they are deep, enabling full understanding of the market in order to implement informed decisions in 2022 and beyond.
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Emerging and Growth NielsenIQ Beauty and Personal Care Hub
Growing across channels and optimizing sales in-store and online rely heavily on your ability to access and act on data. Byzzer powered by NielsenIQ lets emerging and growth beauty brands track customer behavior, uncover sales trends, and plan future opportunities at a price that fits their budget.
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Stay ahead of the trends with the new Beauty Inner Circle
The newest addition to Beauty and Personal Care vertical, this subscriber and e-commerce based platform supplies 50+ pieces of timely reports and content to support your business with NielsenIQ’s best-in-class industry measurement.
Maximize your company potential
The brands that identify true trends from fleeting fads and distinguish new consumers from those purchasing from other channels will win market share and come out on top.
- Comprehensive account & store level data
- Track consumer in-store and online journey
- Shopper panels and qualitative data
- Syndicated sales with NielsenIQ tracked categories
- Direct-to-consumer healthcare brands
- Beauty & Personal Care
Beauty & personal care insights, delivered
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+22.5% Omnichannel annual growth for beauty specialty retailers
Ecommerce is here to stay. Leverage both online and offline measurements for true industry visibility and gain insight into what and where consumers are buying.
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+33% dollar growth of certified vegan beauty and personal care products
Innovate wisely. Distinguish between macro and micro trends in the space to understand what is driving purchasing power and determine further white space opportunities.
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500+ attributes
Identify key claims to tailor packaging and online messaging effectively based on what consumers are looking for both online and in-store.
- OTC
Uncover over-the-counter industry insights
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+15% of healthcare category comes from online sales
The healthcare landscape is transforming as online sales continue to accelerate. Track consumer online purchasing behavior and identify shopper shifts to other channels or competitors.
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+95% of clean label OTC are from vitamins and supplements
Consumers’ desire for clean label, plant-based, and natural products have continued to sustain growth. Filter through 500 attributes to determine how your current claims and formulas stand up within the category.
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Segment by demographic
Gain thorough understanding of demographics and their buying behaviors and ensure that product distribution strategy is aligned with the end user.
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Comprehensive data
Data that’s expansive in both breadth and depth for a thorough understanding of market positioning.
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Easy-to-use tools
Intuitive, easy to use solutions provide more time focused on exploring data for efficient decision-making.
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Reputable source
With nearly 100 years of delivering retail measurement, NielsenIQ ensures quality expertise and the latest in retail technology through continuous improvements and acquisitions.
Unparalleled thought leadership
Our thought leadership offers additional comprehensive insights into the health and beauty, personal care, and OTC categories on these and many more topics:
- Multicultural Insights: Hispanic, African American, Asian American, Native American
- Generational Insights
- Emerging health and beauty brands
- Beauty innovations
- Category-specific analyses and overviews
- Global Beauty trends
Supporting small to mid-size businesses
Visibility is a priority for small businesses. Gain market share and stay ahead of competitions by leveraging comprehensive data and insights from major retailers like Ulta, Sephora and Sally Beauty.
Analysis
The retailer’s perspective for product listing
Education
Growing Sustainable Beauty Trends for Emerging Brands in 2023
Analysis
Meeting the needs of Black beauty consumers in 2023
Report
2023 State of the Beauty Industry
Report
2023 State of the beauty industry
Report
DTC Brands: Revisiting an online-first strategy for the Omni evolution
Report