Founders Series

Insightful conversations with Founders of innovative
CPG brands on the path to growth

Our new video series will dive into the many aspects of launching a CPG brand. From perfecting the product to securing your first meeting with retailers, from getting on a shelf to gaining market share, each episode will shine a light on the challenges and successes of different start-up CPG brands.    

Shape your kid’s pallets and get them to love veggies with Lil’Gourmets

In the latest installment of NIQ’s Founders series, Lil’Gourmet’s founder, and NIQ Founders Pitch Slam finalist Shibani Baluja shares how her struggle to find a suitable food option for her kids, inspired her to create Lil’Gourmets, a nourishing, fresh, veggie-focused food.

A.P. CHEM Founder Sandra Statz unveils the secrets of crafting a unique skincare brand

In the latest installment of NIQ’s Founders series, A.P. CHEM founder Sandra Statz, shares her inspiring journey of resilience and innovation in the beauty industry. Discover how Sandra’s personal struggle with finding accessible, scientific skincare, led her to create A.P. CHEM, an up-and-coming brand that harmoniously blends science, nostalgia, and inclustivity.

If you are a CPG Founder interested in being featured on an upcoming episode contact us today.

Sign up for a free Byzzer Account

Sign up for an account to get 3 free reports including category and brand trends, top 10 lists, and competitor comparison as well as a weekly email alert for your category and brand on pricing, market share, or market performance. 

Big data for small business

Round out your CPG business with Connect Express Go. This easy-to-use app connects the entire organization, from category management to sales. It enables you to analyze and visualize data so that you can identify what to do to sell more – without big budgets or teams of analysts.