How The Fremont Company used Byzzer to build a stronger private label assortment
When The Fremont Company was looking to expand their ketchup private label offerings, they knew they needed better data to convince retailers of the added-value. But, using a mix of data sources just wasn’t the way to get the job done and make the best impressions.
So, they made the jump to Byzzer. What have they seen as a result?
The business challenge
Growing a CPG brand and expanding your product assortment can be a long, challenging journey. But, if you don’t have accurate and actionable data along the way, it’s going to be even tougher. So, why is that the case?
What data can you use to grow?
How do you convince retailers of the open opportunity?
What avenues will offer the best chance of success?
The data solution
Every brand faces unique challenges and has a different path to take to growth– and The Fremont Company is proof that investing in the right data can make a huge difference to your brand trajectory.
Before accessing NIQ data, The Fremont Company was relying on retail brokers and a hodge-podge of data sources to create a loose vision of their position in the market.
They knew they were having success with their private label offerings, but needed better data for expansion.
By signing up for Byzzer, they were able to get better insight into the market and expand intelligently.
“We saw a 4-5X ROI from NIQ data in our first year with Byzzer. And the savings are continuing over into 2023.”
Renee Hicks, Director of Private Brands at The Fremont Company
Don’t know where to start? Don’t stress. NIQ has the data and insights for you (and your budget)!
As an emerging brand, every dollar counts. But, investing in data is a necessity if you’re going to grow.
The Fremont Company made the decision to invest in NIQ’s Byzzer and the results are clear.
The Fremont Company team wanted to expand their private label product offerings, but needed deeper insights to stay competitive.
By looking at reports from an item-level, they were able to better target the competition and position their offerings more successfully.
The data has become a key piece of their retail strategy and they’re using private label sales data to convince more retailers to carry their assortment.
Data makes it easy to prove that The Fremont Company’s private label offerings are a boon to many retailers
Now, Byzzer’s data is a crucial part of the conversation with potential new retail partners. The Fremont Company is able to open presentations with hard numbers from credible data sources: NIQ, the industry gold standard in retail measurement. Instead of building plans off of scarce data points or estimates, now The Fremont Company can show exactly how retailers are missing out on sales and how their private label assortment can fill the gaps.
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