Analysis
Media & AdTech Data Solutions
Preparing for a cookieless world means maximizing first-party data.
Uncover the Full View of audiences with NIQ first-party consumer purchase and behavior data. Panel match your data with NIQ’s globally renowned data sets to build Seed Audiences and pinpoint the right consumers fit for campaign outreach.
The Evolution of Audience Targeting: Welcome to the Future
By Rena Patel, SVP, Global FMCG Marketing
Welcome to the forefront of consumer-centric marketing, where the fusion of data-driven insights and strategic understanding unveils unparalleled opportunities for media and brand agencies, consumer packaged goods (CPG) brands, and in-house marketers alike. In a landscape dominated by the dynamic interplay of consumer behavior and information, the key to unlocking a truly personalized experience lies in harnessing the power of NIQ seed audience data. From the recent NexTech Summit in New York, this video featuring Brett Jones, SVP, Global New Verticals from NIQ and Ryan Engle, VP of Identity Solutions from Transunion delves into the pivotal role that consumer-based data plays in sculpting personalized interactions.
Discover how leveraging NIQ first-party data allows you to navigate the intricacies of targeting, enable the delivery of tailor-made content through precisely chosen channels at the opportune moment, and elevate consumer engagement to unprecedented heights.
NielsenIQ and TransUnion Collaborate to Enable Targeted
Advertising with First-Party Retail Purchase Data
Amplify Your Reach
Elevate your Audience Measurement, Insights, and Retail Media Solutions by integrating your media data with NIQ’s world-class consumer insights.
Unlock the power of Seed Audiences — built with First-party data – to confidently target audiences with precision and support privacy-first media strategies.
Reduce audience costs
Build lookalike models backed by retail purchase data
Tailor creative with precise insights
Be more creative and optimize spend with precise audience data
Uncover the Full View
Align media strategy to consumers’ ever-shifting behavior
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Unlock the Full View
Let’s collaborate to identify tailored solutions that propel your customer journeys and fuel your innovation and vision. Let us know your challenges and we’ll share our expertise.