Media & AdTech Data Solutions
Preparing for a cookieless world means maximizing first-party data.
Uncover the Full View of audiences with NIQ first-party consumer purchase and behavior data. Panel match your data with NIQ’s globally renowned data sets to build Seed Audiences and pinpoint the right consumers fit for campaign outreach.
Amplify Your Reach
Elevate your Audience Measurement, Insights, and Retail Media Solutions by integrating your media data with NIQ’s world-class consumer insights.
Unlock the power of Seed Audiences — built with first-party data – to confidently target audiences with precision and support privacy-first media strategies.
Reduce audience costs
Build lookalike models backed by retail purchase data
Tailor creative with precise insights
Be more creative and optimize spend with precise audience data
Uncover the Full View
Align media strategy to consumers’ ever-shifting behavior
Explore our Media + Adtech data solutions that allow you to measure advertising impact on sales, consumer behavior, and optimize campaigns for business success.