Let’s Talk Pricing & Promotion

The more the market changes, the more you Need to Know. NIQ is here to talk solutions and help you stay ahead of it all. Tell us your biggest “Need to Know” right now, and we’ll deliver the insights, guidance, and the Full View that keeps you in the know. 

You Have Questions, We Have Answers  

In today’s market, building a successful Pricing and Promotion strategy can be challenging. Between inflationary pressures and shifting consumer behaviors, CPG brands have a lot to consider.

Leading CPG brands like you told us what you need to know about Pricing & Promotion right now — our NIQ experts respond.

Ultimate Guide to pricing & Promotion

New Game. New Rules.

Without data, ongoing dynamic economic forces and effects on consumer buying behavior will make pricing and promotion challenging, if not impossible, to get right.

Download our free guide for an in-depth examination of pricing and promotion strategies that are effective today, as well as how these strategies have yielded successful outcomes.

How do I balance sales vs. margins?

It’s a challenge, but NIQ has ways for CPG manufacturers to find this delicate balance. 

Learn key strategies from Bianca Piluso. Listen to the podcast to learn the “3 things you need to know to balance Sales v. Margins”

How to Craft Effective Promotions

In the pre-pandemic market, nearly 1/3rd of all sales were made on promotion. Yet, more than half of all trade promotions resulted in little to no sales lift.

It’s time to start building a better promotion plan. Listen to Bianca Piluso’s latest advice in our “Crafting Effective Promotions.”


Need to Know

Live Q&A Event

Have more questions?

Connect with hosts Erica Harrison, VP Analytics and Steve Zurek, VP Thought Leadership.

Pricing and Promotion with Bianca Piluso

With all the inflation and recession pressures today, our latest poll points to pricing and promotion as the biggest CPG Need to Know. 

Digging deeper, there are two top issues brands need to think about right now: 

  • Balancing sales vs. margins
  • Crafting more effective promotions 

Check in weekly for insights, infographics, solutions, and more for your biggest Pricing & Promotion need to knows. 

Bianca Piluso

VP Analytics

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