NielsenIQ UAE
C-Suite Event:
Pathways to Growth

Unveiling Pathways to Growth in the FMCG Industry

The consumer and retail world are getting more and more fragmented and complicated to navigate. The transformation of traditional ways of conducting business is also giving rise to new opportunities – but tapping into these breakthroughs has new challenges.

You need to understand the drivers of change across both the consumer behavior shifts and retail adaptations catering to these shifts, to survive and excel in the current environment.

What does the future of consumer and retail industry hold for businesses? Get the Full View of consumer buying behavior to reveal new pathways to growth.

This year marks NielsenIQ’s 100th year anniversary. For the last century, we have been the driving force, the source behind consumer intelligence, moving measurement forward for industries and economies across the globe.

We are grateful for your partnership and we want to celebrate this historic milestone with you!

Agenda

09:00 – 09:30 – Registration and light refreshments
09:30 – 09:35 – Welcome address by Daniel Chorbadjian, EEMEA Regional President, NielsenIQ
09:35 – 10:05 – State of FMCG in MEA: Pathways to growth by Andrey Dvoychenkov, Managing Director APP, NielsenIQ
10:05 – 10:35 – End To End (B2B2C) Digital Ecosystems by Adrian Cernautan, General Manager Digital Transformation Eurasia and Middle East, Coca-Cola
10:35 – 10:50 – Unveiling the Future of E-commerce in FMCG industry by Nida Anwer, Account Development Director – Global Clients, NielsenIQ
10:50 – 11:05 – Coffee break
11:05 – 11:45 – Panel: The Future of E-Commerce, moderated by Nida Anwer, Account Development Director – Global Clients, NielsenIQ UAE
– Andrea Berte, Head of Program and Marketing Consumer Goods Business MENA, Amazon
– Adrian Cernautan, General Manager Digital Transformation Eurasia and Middle East, Coca-Cola
– Priya Chopra, Strategy,Innovation & Corporate Development Director, Union Coop
11:45 – 11:55 – Q&A session
11:55 – 12:00 – Closing remarks by Andrey Dvoychenkov, MD APP
12:00 onwards – Networking and refreshments

Event details

Date: October 26, 2023
Location: Peregrine Ballroom, Arabian Court, One&Only Royal Mirage, Dubai, UAE (location map)
(By invitation only)