NIQ Need to Know Podcast
Leading CPG Brands like you tell us what you need to know about right now — and NIQ subject matter experts respond. In this podcast series we’ll dig into topics and challenges that are top of mind.
Tune in to get timely consumer insights, guidance and expert analysis on what you need to do to support evolving growth for your brands.
Join Bianca Piluso, Vice President of Analytics, share what you need to know to build a competitive pricing strategy and drive effective promotions. Listen to the latest podcast below.
Vice President of Analytic Sales, NIQ
Bianca Piluso has been with NIQ for 12 years and always specialized in analytics. She began her career at NIQ as a junior analyst working on assortment and pricing models and analytics. After several years she expanded her expertise to the manufacturing side where she took various roles in category management and trade strategy. Then in 2013, returned to NIQ to lead delivery and sales within advanced analytics. Today, Bianca is Vice President of Analytic Sales. She has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.
Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics, such as, price and promotion analytics, specifically how to balance sales vs margins. Listen to this podcast series to help you identify key models in growing your margin, unit shares and much more.
In this episode, NIQ expert, Bianca Piluso, Vice President of Analytics, digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share.