Powered by deep, enriched product attribution data
Reveal new pathways to growth with the most relevant characteristics tied to consumer values, lifestyles, and need states for insight into what matters most to consumers – so you can decide with confidence how to grow more, faster.
Compare your business to your niche competitors, not just the total market with
NIQ Better For Segment™
Better For Segment™ goes beyond the “Natural Channel”, highlighting the roadmap for successful expansion and narrowing your competitive set of category disruptors and differentiated products.
Unlock millions in revenue with product attribution data
Consumers are searching for specific product attributes every time they shop – from keto-friendly snacks, gluten-free beer, biodegradable shampoos to paraben-free makeup, the shopping experience is more personalized than ever. NIQ Product Insights enable you to better understand the needs of today’s discerning consumers to unlock new pathways to growth.
Our Product Insights suite of solutions provide the richest source of product attribution data, sales measurement data, and deep consumer insights to enable you to win in today’s complex market.
8% of snack products with bean protein
attributes on their label are seeing
+26.2% growth in $ volume
Products with oat protein attributes
on their label are seeing +256%
growth in $ volume vs. 2YA
Brands with free from antibiotics
clean label product claims are
seeing +21.6% growth in $ % change
Creamer & non-dairy creamer brands
are seeing +75% growth in $ volume
from innovative plant-based options
Brands with environmental sustainability
attributes are seeing +15% growth
in $ volume total store change
Shoppers are sharing what they want. Are you listening?
More than $175 billion is spent a year in the U.S. on health and wellness products, including products that meet individual dietary needs, are free from specific ingredients, follow sustainable practices or align with consumer social responsibility values.
Today’s shoppers are more purposeful, better informed, and are willing to pay more for products that meet their needs. It’s essential to have the right insights into these product attributes, changing consumer habits, and the accelerating market.
Unlock your opportunity
Your shoppers know what they want. With the right solutions, you can follow their wellness journeys and unlock millions in opportunities.
Retail data shouldn’t be overwhelming, hard to find, or a major budget eater. Product Insights is a product suite that gives you actionable data with a few clicks of a button at a price that fits your budget. That’s big data for small businesses!
Use NielsenIQ to grow quickly and sustainably
Experience the new NielsenIQ for small and scaling brands – at a low-cost, low-risk entry.
Deliver the outcomes you need to win in this growing market
Size the market opportunity
Which emerging trends are winning in your category? Who are your competitors in wellness? Take analytics-driven snapshots of your marketplace to inform better decisions.
Understand consumer intent
What are shoppers searching for? What specific attributes are most important for your brand? See why consumers are choosing to buy one brand over another and define actionable search content to optimize the shopping journey.
Maximize product discoverability
Leverage the latest technology to ensure your product attributes are comprehensive and deliver the best shopper experience with targeted merchandising. Complete an attribute audit of your brand.
Optimize innovation strategy
Make data-driven decisions to sustain successful innovation and expand product lines. By gaining insights into the evolving consumer mindset and behavior patterns, you can better invest in growth. Inform your strategic business decisions.