Boost your sales and distribution growth with Byzzer

What is Byzzer?

Byzzer levels the playing field by making reliable data and insights accessible to emerging brands that don’t have the personnel or resources to match larger competitors. From actionable smart reports to weekly data alerts to an AI-power presentation creator, we have everything you need to succeed at a price you can afford. 


Affordable for small brands

Byzzer’s pricing is tailored to your individual needs and budget: there’s no one-size-fits-all rate. Flexible ad-hoc options let you purchase one-time report runs just in time for retailer or investor conversations, and monthly subscriptions offer affordable ongoing access.

There’s a package within reach for every brand, even if you’re not on a shelf yet.

Have no budget? Try our free no-risk subscription to run three reports


Uncover a Clearer Path to Growth with Byzzer by NIQ:

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

Key Features

My Stories

Autogenerated presentations with the KPIs you need to convince retailers why you’ve earned your shelf space

Brand Score

See how your brand is performing relative to your category and competition

My Alerts

Set up weekly alerts to track your performance and your competitors, customizable by brand, category, and time frame

My Reports

35+ customizable report templates on your brand, including Total Wellness health, sustainability, and ingredient product attributes

Data On Demand

Access the data you need—weekly, account level, UPC level, and Wellness—any time of day with Data on Demand


Go beyond the natural, unlock the Full ViewTM of your category

Introducing the Better ForTM Segment

Better For Segment™ goes beyond the “Natural Channel”, which as defined by competitors, misses 90% of the actual Better For™ market, where Premier Fresh shoppers spend 8x more share of wallet.


The NIQ Difference

NIQ is a global leader in retail data solutions and has the most comprehensive and up-to-date retail and shopper panel data on the market. The data used by Fortune 500 brands can now be used by small or emerging brands to grow market share thanks to the Byzzer platform.


We’re proud to partner with NIQ to make the industry’s most valuable data even more accessible for emerging brands. I am a data guy (formerly head of analytics at a FoodTech company), so I know very well how brands need sales data to make decisions and tell their story. Through NIQ and their self-serve data platform Byzzer, which we view as the most affordable data option out there for early brands, we’re even able to offer brands 3 free reports. Check out the weekly data drops on various categories from our team on our Startup CPG Slack, and frequent webinars with NIQ showing how to get the most out of your data. We also thank NIQ for sponsoring our marquee events at Expo West and Expo East – which are truly the most memorable occasions for us throughout the year.  – Daniel Scharff, Founder/CEO, Startup CPG


Get free 1:1 help driving your growth with data

Want help jumpstarting your next stage of growth?


Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.

Get ready for the season opener!

The second annual NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $500k including a $50,000 cash prize and in-kind prizes.

Join the 2024 NIQ Founders Pitch Slam mailing list to be the first to know!